“I
have never seen such a nice and elegant shop,” said a customer just after
entering a ladies-only beauty shop.
Let
us share with you an experience on how to run a weaves and braids business in
Kenya. There are hair brands (Braids and weaves) that are in high demand;
giving a modest daily turn-over. You will get to know these brands in a short
while.
The
name “Cosmetic” is broad. It is because of this reason that this article
narrows down to “Hair cosmetic.”
Starting
a hair and weave business is not difficult. It is even much easier after
reading this article. With a starting capital of Kshs. 15,000, you are able to
get a good stock size. The braids and the weaves go for different wholesale
prices. However, we are going to look at the once that are fast moving in the
market today.
The
brands that are fast moving are;
Darling
Abuja (Stock all the colors).
Darling
Pony Yaya.
Angels
Pony Tail.
Darling
Miami.
Darling
Samba.
Abuja
Color Number 2 is in high demand. Abuja sells at a retail price of Kshs. 65
while the wholesale price is Kshs. 57. The margin is only Kshs. 8. However, the
high level of turn over makes this hair brand to have relatively good returns.
When
it comes to weaves, the fast moving brands are;
- Darling Miami.
- Victoria
- Galaxy
- Flat Iron
- Sunny Girl
- Victoria
- Daniella
- Isabella
- Mayfair.
The retail prices of
these weaves in Kenya vary. However, they range from Kshs. 550 to Kshs. 680.
Basic Details
While
purchasing the stock, it is important not to overdo it for a given brand. If
you are doing it for the first time, try to buy about 4 pieces of any given
weave or braid. This stock will allow you to learn the kind of braid or weave
that is fast moving in your business. The retail price of weaves is quit high.
So you can buy one or two pieces of a given weave brand.
Sales fluctuations
The
hair business in Kenya exhibits fluctuations in sales on a weekly, monthly and
seasonal basis. On a weekly basis, the sales volume is high from Wednesday to
Friday. It is usually highest in Friday. The major reason for this is because
most people are preparing for different weekend events and occasions such as
weddings, funerals and visiting days that are usually held during the weekend.
On
a monthly basis, the sales are highest during the first and second week of the
month. The reason for this is obvious; people have been paid their salaries and
wages.
The
seasonal fluctuations follow the major holidays in the calendar. The
seasonality is also affected by seasons of crop harvest. Take note of school opening
period. The sales tend to drop slightly just after schools reopen as people
divert their money into paying school fees.